Every February Rio de Janeiro celebrates Carnival, a festivity that many consider the greatest party on earth.
Thousands of spectators from all over the world experience this unique feast for the senses, a celebration of life along with the lively music and highly elaborated costumes. The beauty of the festivities is not only reflected in the creativity of the costumes and floats but also in the unmistakable and world-famous music and dance
Rio’s Carnival is a magnificent
experience worth visiting at least once in a lifetime
The exhibition could be implemented as originally designed or adapted to fit space and budget. It could have samples of costumes from all the wings of a samba school, or just exhibit the luxurious ones which are the ones that parade on top of the main car floats, and those the queens of drummers or flag holders wear.
All the luxury costumes are curated by Nelcimar Pires, a three-time winner of the legendary Hotel Gloria, fantasy Ball competition.
As an affordable alternative, the exhibition could consist of photographs and multimedia.
The Greatest party on earth is a design of STUDIO NUMA “crafting Ideas”
The Purpose of the exhibition
-Promote a cultural approximation between the host country and Brazil.
-Highlight and share the creativity of Rio Carnival as a successful case of a creative economy.
- Celebrate diversity as a positive aspect of both, Brazil and host country’s society.
- Expose Brazil and Rio de Janeiro as an
investment and travel destination.
Value to visitors:
-To understand the Carnival festivities and celebrate the creativity of the people behind the making of Carnival.
- To become familiar with Brazil and its products, since the country is often perceived as an exotic, almost unreachable destination in South America.
Value to sponsors:
- Highlight the company presence in the host country, and in Brazil with the exhibition and the related media’s coverage.
- Investing in a top-quality cultural product.